Korean game developer Com2us announced a partnership with OPPO on
mobile gaming development in China. Com2us is aggressively
strengthening its presence in China right now. The Korean company is
shining itself in the Chinese market with outstanding game qualities and
localization strategies.
Slice It,
Swing Shot and
Inotia series are getting hot across the Chinese-speaking markets. Com2us will be working with OPPO, one of the
rising Chinese smartphone manufacturer, to popularize its mobile games to OPPO smartphone user through
NearMe app store, a mobile application download platform which runs by OPPO …
Com2us believes the thorough localization strategy was a key to its
smash hit in China. In 2003, Com2us set up its official branch office in
the country and has since made special efforts to make inroads into its
mobile game market. Unlike other rivals that have simply translated the
content into Chinese, Com2us has carefully listened local staff’s
opinions to various aspects of its games. For example, the English name
of
Escape the Ape
was changed to “Jumping Jumping Sunwukong” to link the game to one of
the most popular characters of all time in China, also known as the “
monkey god”.
Last year, the game had topped on various Android app stores in China,
it was also one of the ten most popular free games in Hong Kong and
Taiwan.
The dedicated games app in OPPO smartphones will recommend games from Com2us.
Escape the Ape: English version vs. the Chinese version.
There are ways foreign developers can protect their apps and
thrive in China — as long as they’re willing to work with the Chinese
culture and economy, not against them. It is interesting to see whether
the success of Com2us in the Chinese mobile game industry could lead a
mobile game version of “
Korean Wave”
in the country. As working with OPPO, the coordination of hardware and
software will bring a better user experience than just to work alone
with hardware specification.
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